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Lego Boss Explains It Wants To Make A ‘Positive Impact’ But Mustn’t Be Too ‘Self-Absorbed’

Lego needs to avoid being too self-absorbed and ‘Danish’, one of its bosses has said as she claimed the company wants to leave a “positive impact on the planet”. Lene Friis, a managing director at Lego’s Education division who has worked at the company since 1998, said that Lego’s fame could be a “double-edge sword”. Speaking…